What is Business Development?

It doesn’t matter if you are a multi-billion dollar conglomerate or a solopreneur, partnering with others is a great way to multiply your effect on the market.

Business development involves connecting and partnering with others to create and explore business growth opportunities. Done correctly it can be the key to effective growth and if done incorrectly it can be a recipe for heartache and pain.

There are two sides to this equation.

  • First is the company looking for partners or collaborators.
  • Second are the companies who are being approached for business opportunities.

On both sides of the equation it is important to conduct company research.

Business Development Resources

Hoovers Online

Dun & Bradstreet

Experian Business Mailing Lists

More About Business Development

Business Development – Wikipedia

Exactly What Is Business Development – Forbes

Business Development For Dummies – Anna Kennedy

Defining Business Development -Anna Kennedy